How to wear a keffiyeh print without it wearing you

A keffiyeh-pattern hood or a full back collage is already the statement. Everything else should stay quiet: one colour, clean shoes, no competing graphics.

Summer: an oversized tee, straight-leg denim or wide linen trousers, and plain white sneakers. Size up one so the print sits flat across the back.

Winter: hoodie under an unstructured jacket, letting the hood and pattern show at the collar. Black on olive is the easiest pairing in our palette.

Evening: tuck a plain tee, add the hoodie over the shoulders. The print reads as texture rather than a slogan.

If you're between sizes, our fit finder takes three questions and gives you a straight answer.